Roof Cleaning – Add Thousands To Your Equity!


With the housing market in one of its worst slumps in decades, many homeowners that are trying to sell are brainstorming creative ways to differentiate their home from the rest.  Some have the interior painted, some work on the landscaping, while others will actually go so far as to throw in gifts like new automobiles and furniture.

But very rarely does it occur to these folks that their filthy, algae-covered roof maybe keeping the buyers away!

Imagine a potential buyer pulling into the driveway of an otherwise beautiful home, but the roof is covered in some kind of mystery “black stuff”. They’re going to think to themselves that the roof is sick and may even need replacing (although it just needs a cleaning).  They’ll be adding up the cost of a new roof before they’ve even stepped foot in the house! How’s that for lousy curb appeal!

Sellers can’t afford to be this careless with how the exterior of their home looks.  That bad “first impression” that the potential buyer has will often times trump any upgrades or features that are inside the house. Dirty roofs that are stained and covered in moss could also catch the attention of a home inspector who might decide to make negative comments about it to his clients, who in turn might offer less than they would. Or otherwise just be a deal breaker!

The answer, of course, is to clean your roof before it goes on the market. Save yourself the time and risk and hire a certified roof cleaner who utilizes the no pressure chemical only process recommended by the ARMA* Asphalt Roofing Manufacturers Association, shingle manufacturers, and the RCIA* Roof Cleaning Institute of America.

That $300 to $600 that you spend on a roof cleaning could garner you an extra $5,000 to $10,000 or more when it comes time to sell as a result of perceived greater value (new-looking roof = healthy roof!), and it doesn’t take a financial genius to see that that’s quite a return on your investment.


Key benefits of cleaning your roof.

1) Health- Mold, mildew, algae, fungus, lichens are in the top ten allergy irritants.

2) Aethetics- A streaky black roof is an eye sore. Making it difficult to sell your home.

3) Electric- Black absorbs heat, white reflects heat. Black roofs cost homeowners more money to cool their homes in the summer. Gray roofs cost less (the color of your shingles- clean) White roofs cost the least to cool.

4) Environment- Roofing shingles filling up landfills that did not need to be removed in the first place. And the fuel, oil, costs involved to make new asphalt shingles.

5) Money- The life expectancy of your roof is reduced by as much as 50% for roofs that are neglected instead of cleaned. It is cheaper in the long run to maintain your roof by taking care of it. Roof cleaning pays for itself and only costs an average of 1/10th the price of a replaced roof.

Currently it is estimated that more than half of all roof replacements in these affected areas are due to misconception that the roof is failing and the owner is not informed of any sort of bacteria or other growth that may cause cosmetic disturbances let alone the other factors. The residual effects of this issue are real. Every roof is then thrown in a dumpster resulting in millions of tons of waste worldwide every year in our landfills and it will continue to grow and grow. Shingles are heavy building materials that do not break down speedily.

We can help these homeowners save money…..

Spraying the right chemicals on their roofs actually can have the reverse effect on runoff causing rivers and streams to be choked to death by algae.

The oil to produce shingles, the shipping, the mining of stone, the energy at the factories, the tar needed for adhesive, the tar paper underlayment, the fiberglass, the nails, the landfills and so much more that is wasted on millions of roofs every single year. This is an energy impact does make a footprint, and I am not even including the rise in moisture levels from bacteria nor the costs associated with heating and air conditioning when having this on your roof. And this growth has been breaking down outdoor AC units for quite some time in certain areas and will only get worse.


November 29, 2012